PRIVACY NOTICE

Privacy Policy

Last updated: 1 November 2026

This notice explains how APURVA AGENCIES handles information when you use the APURVA AGENCIES B2B app. The app is intended for trade customers and professional food businesses in India.

Information used by the app

• Account and business profile: name, mobile number and/or email address, business name and type, delivery address, date of birth and GSTIN when provided.
• Orders and app activity: products and quantities selected, delivery preferences, order status and history, product requests, wishlist items, restock alerts, repeat-order reminders and notification preferences.
• Sign-in and device information: one-time-code sign-in records, necessary session information, and (if you enable notifications) the browser push subscription or Android Firebase installation/registration identifiers required to deliver them.
• Information kept on your device: your cart and display preferences are stored in local browser storage. They are sent to APURVA AGENCIES when needed to submit an order or sync an app feature.

Location, staff records and diagnostics

When you choose GPS or a map pin for delivery, we store the selected coordinates, accuracy when available, confirmed address and map link with your order. You can use address search or a manually entered address instead of device location. We do not track location in the background.

Approved staff can submit attendance with location, time, accuracy and premises-distance evidence. The business also stores attendance corrections, payroll terms, payments and related audit records, accessible only to authorised roles. These employment records are separate from customer accounts.

When staff tap Mark Present in the Android app, a foreground location check also records the phone’s mock-location signal. When security verification is activated, Google Play Integrity checks app and device integrity; the app sends Google a hash binding the request to the attendance proof, and our server verifies Google’s response. We store the verification outcome and review reasons with attendance. A weak location fix or temporary connection failure prompts a retry, not automatic absence. Attendance that cannot be automatically verified requires an authorised administrator’s review. These checks reduce misuse but cannot guarantee that every supplied location is genuine.

Limited error and device/browser diagnostics help us detect failures and improve reliability. Do not put personal information in error reports.

Why we use it

We use this information to create and protect accounts, maintain business profiles, receive and process product orders, provide order updates, operate wishlists and reminders, respond to support requests, and keep the app working reliably.

Service providers

Information is processed by service providers that help operate the app: Cloudflare for app hosting and its database; MSG91 for SMS one-time codes; Resend for email one-time codes; Meta WhatsApp Cloud API to deliver order details to APURVA AGENCIES; and the browser or operating-system push service when you enable notifications. These providers process information needed for their service. Address search and reverse geocoding send the entered query or selected coordinates to Photon (Komoot). Maps load tiles from OpenStreetMap, whose servers receive your IP address and tile requests. Opening a Google Maps link shares the selected destination with Google.

In the Android app, when native notifications are activated and you enable them, Google Firebase Cloud Messaging processes installation identifiers and notification delivery information. We use this service for app alerts, not advertising analytics. Notification permission is optional; updates remain available inside the app.

Campaign measurement

We measure tagged campaign visits, newly verified customer registrations and successfully submitted order requests to understand which promotions bring useful enquiries. A first-party cookie remembers the last tagged visit in the same browser for up to 30 days. Campaign labels, a random visit identifier and conversion records are retained for up to 30 days; authorised administrators see aggregated results. A browser-reported home-screen installation is measured separately and is not a verified App Store or Play Store installation. An order request is not a paid purchase. We do not copy your email, phone number, delivery address or precise location into campaign analytics, and this first-party measurement is separate from optional Meta measurement. You can clear the cookie using your browser settings; account deletion removes account-linked campaign events.

Optional Meta advertising measurement: only after you choose Allow in Ad privacy, we load Meta Pixel (ID 4775365116018061). Meta may receive your IP address, browser/device information, page URL and its advertising cookies, plus PageView, CompleteRegistration for a new verified customer account, and Lead for a successfully saved order request. We do not use automatic advanced matching or include phone numbers, emails, delivery addresses, order contents or precise location in our event payloads. Meta processes this information under its own privacy policy. Choose Ad privacy → Do not allow to stop future events; this does not delete data already received by Meta. Your choice is remembered in this browser until you change it or clear browser storage. Browsers and consent choices can limit measurement.

Voice search

If you use voice search or voice ordering, your device or browser’s speech-recognition feature converts speech to text. The app uses the resulting text to find products or prepare your list; it does not upload voice recordings to APURVA AGENCIES. Speech recognition may be provided by your browser or device provider under that provider’s settings and privacy terms.

Orders and payments

The app sends order details to APURVA AGENCIES for processing. Final billing and dispatch details are handled separately under your business terms. The app does not take card payments.

Retention and account deletion

We keep account and app information while it is needed to provide the service. You can request account deletion from the app or through the public request page below. We verify requests before processing them. Some order or business records may need to be retained for accounting, legal, security or dispute-handling purposes; customer self-service deletion removes the profile, sessions, wishlist, alerts, repeat reminders, requests and account notifications immediately. Business orders and invoices remain restricted business records. Staff can request account/data removal through support; employment records needed for payroll or legal obligations are retained separately. Contact us for the retention period applicable to your business records.

Request deletion of your APURVA AGENCIES B2B account

Security and your choices

Sign-in codes and account sessions help protect access. You can update profile details in the app, decline notification permission, and contact us about privacy or account requests.

Contact

For privacy questions or account requests, contact APURVA AGENCIES on WhatsApp at +91 77680 41111.